Hi people and welcome to my blog! I’m so glad you’ve stopped by, but want to let you know right off the top … I have no idea what I’m doing. This blog stuff has me a bit bamboozled and then you add in my overthinking and limited computer skills, well . . . all I’ll say is “buckle up.”
I’m a 50 something mom of three grown children and I’m at a point in my life where I’m moving from full time mom duty to me duty. (although I’m not sure that mom-duty ever stops).
- A very clear statement about who your site is for
If someone’s landed on your site and they’re not your ideal reader, don’t waste their time or yours. Make it clear this is not the place for them.
If they ARE your ideal reader? Then this first part of the page should make them feel at home; like you ‘get them’. This bit need not be more than a paragraph or two.
WHO ARE WE?
Alison Cornford-Matheson is a freelance journalist and photographer who paints beautiful pictures of travel and food with both words and light. She is the author of The Foodie Guide to Brussels: Local Tips for Restaurants, Shops, Hotels, and Activities. She called on her background in International Development Studies, Journalism and Photography to found CheeseWeb.eu. Alison is a founding member of the Professional Travel Bloggers Association. She contributes to luxury travel website Jetsetter, is a Local Expert for AFAR.com, and guest writes for a variety of travel and expat websites. Alison is a passionate traveller and loves to uncover ‘hidden gems.’ She is also a foodie, music fan, garden enthusiast, and lover of all furry creatures. You can see all of these topics reflected in her work.
STEP TWO: BE PART OF THE COMMUNITY
CheeseWeb.eu updates frequently, so we’ve adopted a number of ways to keep you up-to-date with what is happening.
First, subscribe to our newsletter packed with slow travel inspiration for exploring the hidden corners of the globe. (Plus, you’ll also get a behind the scenes look at our lives as we slow travel around Canada in our motorhome, Yeti, with 2 cats onboard.)
We’ll also send you our ebook on our Top 7 Slow Travel Destinations in France. (You won’t find most of these tips in your guidebook!) Your email address will never be shared and you can unsubscribe at the touch of a button.
We post current events, breaking news and links to things we love on our Facebook Page. We have a community of over 13,500 amazing people there and we’d love you to be a part of it.
We love great visuals, so of course, Pinterest is a great source of inspiration. We have created boards for every country in Europe, our favourite hotels, UNESCO sites around the world, and much more.
If you want to see what we’re up to day-to-day, you’ll also find us on Instagram. (Just don’t go there on an empty stomach!)
We also do our best to share videos of our experiences. Follow us on YouTube to be notified when we upload new videos.
We try to answer every email we receive so if there’s something you want to tell us, good, bad or ugly – Let us know! We will answer your questions to the best of our ability – just be patient as there’s only two of us.
STEP THREE – JUMP RIGHT IN!
Editing special – 1st three pages line edit/ one page of notes, pacing, attention grabbing. 0